From AI generated memes to trending TikTok audios, it feels like a new marketing trend pops up every week. But here’s the problem: chasing every single one is not strategy , it’s desperation. And it’s killing your brand’s consistency, budget, and trust.
1. The Problem with Trend Chasing
-
Dilutes your brand identity.
-
Short lived content rarely aligns with long term goals.
-
Makes you look reactive instead of reliable.
2. The Hidden Costs
-
Constantly producing “trendy” content wastes time and resources.
-
Engagement spikes ; but doesn’t convert.
-
Audiences get confused about what you actually stand for.
3. When Trends Can Work
-
If they align naturally with your brand voice.
-
If you can adapt them to tell your story (not copy-paste).
-
Example: Duolingo using TikTok humor while staying educational.
4. What To Do Instead
-
Build campaigns around your core brand pillars.
-
Use trends as spice, not the main dish.
-
Balance evergreen content (SEO blogs, brand storytelling) with occasional trend usage.
5. Long Term Wins Beat Short Term Noise
-
Consistency ; builds trust.
-
Strategy ; compounds results.
-
Brands that last don’t chase trends; they set them.
Trends come and go. Strategy stays. If you want sustainable growth, stop chasing trends blindly and start building campaigns that align with your brand and audience.