Most businesses plan marketing like a sprint , quick bursts of activity with no clear finish line. The result? Wasted budgets, inconsistent messaging, and campaigns that fizzle out. A 90‑day blueprint changes that by giving you a clear, repeatable system for growth.
1. Why 90 Days is the Sweet Spot
Long enough to see measurable results
Short enough to pivot if something isn’t working
Keeps teams focused and accountable
2. Step‑by‑Step Campaign Planning Framework
Step 1: Define your single, measurable goal Step 2: Identify your target audience & key message Step 3: Choose 2–3 core channels (don’t spread too thin) Step 4: Map content & ad calendar week‑by‑week Step 5: Assign roles, responsibilities, and deadlines
3. Budget Allocation Tips for Maximum ROI
Apply the 70‑20‑10 rule:
70% to proven channels
20% to testing new ideas
10% to experimental “wild cards”
Track spend weekly, not monthly
Always link spend to measurable KPIs
4. Measuring & Optimising Mid‑Campaign
Use weekly check‑ins to review performance
Double down on what’s working, cut what’s not
Keep a “lessons learned” log for future campaigns
5. Turning One Campaign into Long‑Term Growth
Repurpose winning content into evergreen assets
Build retargeting audiences from campaign traffic
Use insights to refine your next 90‑day plan
A 90‑day marketing blueprint isn’t just a plan, it’s a growth engine. Start small, stay consistent, and watch your campaigns compound over time: Need help building your first 90‑day plan? Kolt Digital can design one tailored to your business goals